Instagram-workflow-videoOn Thursday the 20th, Instagram launched video as their latest addition to their services. It is a very powerful system that allows you to post little videos of what you are seeing with the push of a button. It is almost like a tiny ‘broadcasting made easy’ package that will allow you to share beautiful sights and sounds with your friends.

If you are not familiar with Instagram, let me do a quick introduction for you. Basically, Instagram allows you to take pictures with your mobile phone and share them with your friends within Instagram and across social networks. Instagram had two unique features that allowed it to quickly grow to become the biggest photo sharing service online. The first advantage was the well executed timeline. The timeline makes it very easy to see what others are sharing and to comment on their pictures. The second advantage were the great filters that Instagram allows its users to use on their photos. That way you can easily give your pictures a change in colors, borders and general feel.

Facebook saw the impact Instagram was having and bought the service. However, with the rise of Vine on Twitter, Instagram must have known it would be bad to just sit still. Vine allowed Twitter users to easily share 6 second video clips of whatever they experience. And now Instagram has gotten into that same field, but has improved on the concept.

Instagram video allows you to share videos of between 6 and 15 seconds. All videos will be shot in a square format, so there is no reason to tilt your phone to get a landscape view. Recording a video is as easy as holding down the record button on the phone and the slider will move as the seconds pass. After your recording, you can edit the video and apply colorful filters. Instagram will immediately show you the results that the filters have on your recording, so you can browse through the filters to find the one that suits you best. You then get to pick the cover photo, which will be the image people see before they start your video. And lastly you can add a title and the services you want to post the video to and click the share button. Instagram then takes care of the rest.

This is all great, but how can you use this? Well, Instagram is an awesome app to share experiences with people. Whether it is a great picture of a band, or the sun flowing through a stain glass window. And now they have added video, which allows you to have people experience a great moment with your youth group. It allows you to share a great time with friends, the joy around baptism or any other great moment. It is also a great tool to just stay in touch with people around you. To show them what you value. What makes you laugh, what makes you cry and even the ‘mundane’ things such as having a great meal together.

There is a saying that tells us that the eyes are the windows to our soul. I strongly want to encourage you to not only see that as the eyes showing what is going on within our souls. But also to realize that the eyes are one of the best ways to reach and touch the soul of someone who is able to share that precious moment with you.